GoDaddy is a publicly traded Internet domain registrar and web hosting company. As of 2014, GoDaddy was said to have had more than 59 million domain names under management, making it the world's largest ICANN-accredited registrar. It serves more than 12 million customers and employs more than 4,000 people. The company is known for its celebrity spokespeople, Super Bowl ads and as being an online provider for small businesses. In addition to a postseason college football bowl game, it sponsors NASCAR.