Bluff or The Bluff is a geographical area, containing seven suburbs, in Durban, eThekwini metropolitan municipality, KwaZulu-Natal Province, South Africa. Within the area referred to as "The Bluff" lie the suburbs of Brighton Beach, Grosvenor, King's Rest, Ocean View, Fynnland, Treasure Beach and Wentworth. The name of the area is derived from the long bluff - two ancient sand dunes on which most of the suburbs lie.