WFXR is the Fox-affiliated television station for Southwestern Virginia licensed to Roanoke. It broadcasts a high definition digital signal on UHF channel 17 (or virtual channel 27.1 via PSIP) from a transmitter on Poor Mountain in unincorporated Southwestern Roanoke County. The station can also be seen on Comcast and Cox channel 8 in standard definition, and on Comcast digital channel 213 and Cox digital channel 1008 in high definition. Owned by Nexstar Broadcasting Group, WFXR is sister to the area's CW affiliate WWCW and the two outlets share studios on Colonial Avenue Southwest (along I-581/U.S.