30 Rockefeller Center is an American Art Deco skyscraper that forms the centerpiece of Rockefeller Center in midtown Manhattan, New York City, NY. It has been known as the GE Building since 1988, due to the large exterior signage of its former corporate owner General Electric (GE). The exterior signage is scheduled to be changed to reflect the building's new corporate owner, Comcast, in 2015. Because of the change of signage, it is also known by some as the Comcast Building.