The KFC Yum! Center is a large multi-purpose sports arena in Downtown Louisville, Kentucky. Adjacent to the Ohio River waterfront, it is located on Main Street between Second and Third Streets and opened on October 10, 2010. The arena is part of a $450 million project that includes a 975-car parking structure and floodwall. On April 19, 2010, it was announced that Louisville-based fast food giant Yum!