KARS (840 AM) is a radio station licensed to Belen, New Mexico, USA, which also serves the Albuquerque area. The station is currently owned by American General Media. KARS also broadcasts on FM translator K275AO at 102.9 MHz at 99 watts from atop Sandia Crest. KARS airs a modern rock format that leans a bit on adult album alternative featuring music from the 1980s to the present branded as "Area 102-9".