Eastmont Town Center is a shopping mall and social services hub located on 33 acres (130,000 m2) bounded by Foothill Boulevard, Bancroft and 73rd Avenues, and Church Street, in the Eastmont neighborhood of East Oakland. The mall opened in 1970 on the site of a 1920's-era Chevrolet automobile factory called Oakland Assembly. Architect William Pereira designed the building. It is physically almost next to, and by entry access a few blocks away from, the similarly sized Evergreen Cemetery.