WRFC (960 AM) is a sports radio station licensed to Athens, Georgia, USA. The format was easy listening until the late 1960s, when it changed to a light rock format. The station was previously owned by Southern Broadcasting of Athens, Inc. until June 2008, when it was purchased, along with its sister station WXKT, by Cox Radio, Inc. in Atlanta. The transmitter site was relocated in the late 1990s due to development of the area where it had been located and a change in antenna pattern which allowed for an increase in power to 2,500 watts at night. It had been 500 watts at night. The founder of the station in 1948 and long-time owner was Mr. L. H.