WNKE (104.1 FM) (formerly WPAY-FM) is a radio station licensed to New Boston, Ohio. Its original call letters were a carryover from its former sister station WPAY (1400 AM; licensed to Portsmouth, Ohio), which signed on in 1933 as a country yodeling and country music station, from which the call letters were derived (Pay Any Yodeler). The station became notable when it stayed on air during the floods in Portsmouth in 1937, giving up-to-the-minute news and announcements to those separated and weary from the floods. In the 1960s, WPAY started to play country music on its FM while the AM was reassigned to have a news/talk format. The AM signed off the air on June 3, 2011 after 80 years.