WVSR-FM/Electric 102.7 is a Top 40 radio station serving the Charleston, West Virginia Metropolitan Statistical Area with an ERP of 50,000 watts. The station started out as a Top 40 station until 2004, when the station went with a Hot AC format, but due to lower ratings, the station went back to the Top 40 format in early 2006. WVSR is owned by Bristol, Virginia-based Bristol Broadcasting Company, along with "twin stations" "Electric 94.9" in Greeneville, Tennessee, and "Electric 96.9" in Paducah, Kentucky. The station targets active young adult females ages 18 to 34, according to Bristol Broadcasting.