WBOY-TV is the NBC-affiliated television station for North-Central West Virginia that is licensed to Clarksburg. It broadcasts a high definition digital signal on VHF channel 12 from a transmitter east of downtown and U.S. 50. Owned by West Virginia Media Holdings, the station has studios on West Pike Street in Downtown Clarksburg. It identifies on-air as "Clarksburg/Fairmont/Morgantown" even though the third city is considered part of the Pittsburgh market.