WBSF (branded CW 46) is the CW-affiliated television station for the Flint/Tri-Cities market that is licensed to Bay City. Owned by Cunningham Broadcasting, it is operated by Sinclair Broadcast Group, making this station a sister station to NBC affiliate WEYI-TV (owned by Howard Stirk Holdings) and Fox affiliate WSMH. The two stations (WEYI & WBSF) share studios on West Willard Road in Vienna Township along the Genesee and Saginaw County line.