KLIK (1240 AM, "Newstalk 1240") is a radio station broadcasting a News Talk Information format. Licensed to Jefferson City, Missouri, USA, the station serves the Columbia, Missouri, area. The station is currently owned by Cumulus Media and features programing from ABC Radio and Westwood One. KLIK also operates a local news operation with sister station KFRU (1400 AM in Columbia, Missouri). From the 1950s until about October 5, 1999 KLIK was located at 950 AM, transmitting with a daytime power of 5000 watts and a nighttime power of 500 watts (directional) from a four tower array about 3.2 miles south of Jefferson City. Early owners of KLIK broadcast a varied format of news and talk programs including music programs of middle of the road, top 40, adult contemporary and country music as 95 KLIK. For many years, KLIK and KJFF as the two largest regional radio stations (the most powerful AM and FM station in the region) dominated radio listenership in cumulative market share in the Columbia-Jeff City Market of Central Missouri. In the 1970s and early 1980s KLIK was known as the Live 95 as its broadcasts were all programmed by live deejays, talk hosts and newscasters rather than by a satellite or automation system. KLIK once operated with an FM sister station in the 1970s and 1980s known was KJFF 106.9 FM a 100,000 watt semi-automated easy listening music station with a large regional coverage signal. In the early 1980s KLIK and KJFF-FM together were sold by the local Jefferson City operators to a regional group broadcaster, and newspaper publisher, Brill Media.