The Richmond Outreach Center (ROC) is a non-denominational Christian ministry in Richmond, Virginia, that has been described as both a church and an outreach center. It was founded in 2001 by Geronimo Aguilar, who is also known as "Pastor G", and a group of family members and followers from Los Angeles. The ROC originated in a small warehouse across from Pure Pleasure off Midlothian Turnpike. Starting with just one bus for transporting people to the various programs offered, by the time they moved to a larger location - ironically just a few blocks down from the original location - they had nearly 10 buses running. Presently, the ROC is located in an old flea market on Midlothian Turnpike, and has several dozen buses running for various programs on a weekly and semi-weekly basis.