WVLA-TV, virtual channel 33, is the NBC-affiliated television station for Baton Rouge, Louisiana. It transmits its digital signal on UHF channel 34. It is owned by White Knight Broadcasting, but it is operated by Nexstar Broadcasting Group, and is sister station to the area's independent affiliate, KZUP-CD. WVLA also shares facilities and staff with WGMB-TV and WBRL-CD, and all four stations broadcast from its studios at 10000 Perkins Road in Baton Rouge. WVLA's transmitter is located near Addis, Louisiana.