The First Arena is a 3,784-seat multi-purpose facility that features two ice surfaces, a full-service restaurant and bar, a food service center for the recreational rink, video game arcade, 31 luxury suites, party/group outing facilities, and meeting/community rooms among other amenities. located in downtown Elmira, New York. The arena opened in 2000 as the Coach USA Center which changed names to the First Arena in 2004. It is home to the Elmira Jackals ice hockey team of the ECHL. It is located on the corner of W. Gray Street and N.