WPMI-TV, UHF digital channel 15, is an NBC-affiliated television station located in Mobile, Alabama, United States, that also serves Pensacola, Florida. The station is owned by Deerfield Media, as part of a duopoly with independent station WJTC (channel 44); Sinclair Broadcast Group, which owns Pensacola-based ABC affiliate WEAR-TV (channel 3) and MyNetworkTV affiliate WFGX (channel 35), operates WPMI and WJTC under a local marketing agreement.