WALR-FM is an urban adult contemporary-formatted radio station based in Atlanta, Georgia. Utilizing the "Kiss FM" brand (technically as "Kiss 104"), it is owned by Cox Media Group and the designated flagship urban contemporary station under its ownership. WALR-FM is licensed to Greenville and broadcasts on a class C0 100-kilowatt signal on the 104.1 megahertz (MHz) frequency near Newnan, although its radio transmitter was originally located in LaGrange, also the location for a construction permit for a broadcast translator of sister station WSB-TV). In late 2004, after WALR switched to the new tower, it also began broadcasting in IBOC digital radio, using the HD Radio system from iBiquity. WALR has studios co-located with its radio partners and WSB-TV in midtown. The station runs a digital subchannel (or "HD-2") of dance music.