Fifth Third Arena is a 13,176-seat multipurpose arena in Cincinnati, Ohio, United States. The arena opened in 1989 and is located on the campus of the University of Cincinnati. It primarily serves as the home venue for the Cincinnati Bearcats men's basketball, women's basketball, and women's volleyball teams and hosts other events. It is located in the Myrl H. Shoemaker Center, which was also the name of the arena until 2005, when it was named for Cincinnati-based Fifth Third Bank.