WTVA is the NBC-affiliated television station for Northern Mississippi that is licensed to Tupelo. It broadcasts a high definition digital signal on VHF channel 8 (or virtual channel 9.1 via PSIP) from a transmitter in Woodland. Owned by Heartland Media, WTVA operates Fox affiliate WLOV-TV through a local marketing agreement (LMA). The two outlets share studios located on Beech Springs Road (County Road 681) in Saltillo. Syndicated programming on the station includes Wheel of Fortune, Dr.