WNBW-DT is the NBC-affiliated television station for North Central Florida licensed to Gainesville. It broadcasts a high definition digital signal on VHF channel 9 from a transmitter in Newberry. The station can also be seen on Cox and CommuniComm Services channel 9. There is a high definition feed offered on Cox digital channel 1009. Owned by MPS Media, WNBW is operated through a local marketing agreement (LMA) by New Age Media. This makes it sister to CBS affiliate WGFL, low-powered MyNetworkTV affiliate WMYG-LP, and Class A Me-TV affiliate WYME-CD; all four stations are in turn operated by Sinclair Broadcast Group under a master service agreement. The stations all share studios on Northwest 80th Boulevard (along I-75/SR 93) in Gainesville.