Cecil B. Moore is a neighborhood in the North Philadelphia section of the city of Philadelphia, Pennsylvania, United States. The neighborhood is sometimes referred to as "Templetown" by realtors, despite disapproval by the community and Temple University. The district is loosely arranged around the main campus of Temple University, hence the name 'Temple' town. Until recently, the area was primarily a slum, but is now rapidly gentrifying due to an influx of Temple students during the past several years. The term Templetown was coined by former Temple president Peter J. Liacouras, but has only recently come into wide use after a real estate development company adopted the name.