The small town of Herbert, formerly Otepopo, lies in North Otago, New Zealand, almost 100 kilometres (62 mi) north of Dunedin and 22 kilometres (14 mi) south-west of Oamaru. It lies on the edge of the Herbert Forest. Herbert consists of a group of houses and 3 churches clustered around State Highway 1. A service station is also the postal agency. Two main industries operate in Herbert; an agricultural, industrial and forestry helicopter base and a poultry unit. Surrounding the settlement is rolling and fertile pastureland.