Ettimadai(recently known as Amritha Nagar) is a suburb of Coimbatore in the state of Tamil Nadu, India. Ettimadai is located between Coimbatore city and Palakkad on the NH47 near Tamil Nadu - Kerala border area. Ettimadai is one of the fast-growing south-western suburbs. It comes under the Coimbatore Corporation. The Amrita Vishwa Vidyapeetham University, along with its schools are situated here. There are other colleges such as Venkateshwara College of Business and Computer Applications. The culture based Amrita Vidyalayam CBSE School is also situated here. Eminent researchers like Venkat Rangan, Madhav Gadgil, N.S. Pandian, Dr. Sethumadhavan, K.P.