Rothschild Boulevard (Hebrew: שְׂדֵרוֹ‏ת רוֹטשִׁילד, Sderot Rotshild) is one of the principal streets in the center of Tel Aviv, Israel, beginning in Neve Tzedek at its southwestern edge and running north to Habima Theatre. It is one of the most expensive streets in the city, being one of the city's main tourist attractions.