The Tel Aviv Convention Center (Hebrew: מרכז הירידים והקונגרסים בישראל‎), commonly known as Ganey Hataarukha, is located on Rokach Boulevard in northern Tel Aviv, Israel, adjacent to the Tel Aviv University Railway Station. Established in 1932 as "Yerid HaMizrach" (The Orient Fair), it hosts up to 2.5 million visitors and between 45 to 60 major events annually. The fairground has ten halls and pavilions and a large outdoor space.