The SEG Plaza (赛格广场) is a skyscraper located at the junction of Shennan Boulevard and Hua Qiang Bei in Shenzhen, Guangdong, People's Republic of China. Completed in 2000, it is 356m (1,168 ft) high (spire/antenna height). It is the 21st tallest in China and the 72nd tallest in the world. It has an observation floor at the 69th level which offers views over Shenzhen and northern Hong Kong. It is the home of, and named after the Shenzhen Electronics Group.