Shepherd Market is a small square in the Mayfair area of central London, developed in 1735-46 by Edward Shepherd on the open ground then used for the annual May fair from which Mayfair gets its name. It is located between Piccadilly and Curzon Street and has a village-like atmosphere. It has been associated with prostitutes since the Eighteenth century; in the 1980s, Jeffrey Archer met the prostitute Monica Coghlan in Shepherd Market.