Altitude London is a collection of venues in the 387 ft (118 m)-high Millbank Tower, a skyscraper in Central London. Covering over 30,000 sq ft (2,800 m²), of event space. Altitude 360 London, along with The River Room London, The MillBank Cinema & Media Centre and The View Collection make up London's largest riverside venue as well as London's largest venue located in a skyscraper. The concept and design was the brainchild of Hong Kong born entrepreneur Justin Etzin who is The Global Brand Owner.