Two 18th century theatres bearing the name Goodman's Fields Theatre were located on Ayliffe Street, Whitechapel, London. The first opened on 31 October 1727 in a small shop by Thomas Odell, deputy Licenser of Plays. The first play performed was George Farquhar's The Recruiting Officer. Henry Fielding's second play The Temple Beau premièred here 26 January 1730. Upon retirement, Odell passed the management on to Henry Giffard, after a sermon was preached against the theatre at St Botolph's, Aldgate.