Frontierland Western Theme Park was a theme park at Morecambe, Lancashire, England, situated on Marine Road West, which operated from 1909 to 7 November 1999, with a final year consisting of only travelling rides in 2000. Frontierland originally operated as West End Amusement Park, Fun City and Morecambe Pleasure Park from 1909 to 1986 before being transformed into Frontierland for the 1987 season in an attempt to defeat dwindling visitor numbers.