Southsound Radio, now called Wire Radio, is a UK radio station which broadcasts from studios in the city of Bristol. Southsound Radio (otherwise known as Bristol's Southsound Radio) is a growing radio station with growing listener numbers, playing current popular music and 90s and aiming at the 15–25 age range in and around the Bristol area. It also has a sister station named Southsound Gold which plays 60s, 70s, and 80s music and aims at the 30+ age range nationwide.