Strata Florida Abbey (Welsh: Abaty Ystrad Fflur) ( pronunciation  is a former Cistercian abbey situated just outside Pontrhydfendigaid, near Tregaron in the county of Ceredigion, Wales. The abbey was originally founded in 1164. The name Strata Florida is a corruption of the Welsh Ystrad Fflur, and has a double meaning; "Valley of (the river of) Flowers". Ystrad corrupts into "Strata", while Fflur ("Flowers") is also the name of the nearby river. After the region around St. David's was firmly occupied by the Norman Marcher lordship of Pembroke by the early 12th century, with St.