The McLaren Technology Group, based at the McLaren Technology Centre in Woking, Surrey, United Kingdom, is a group of companies created by Ron Dennis, described by the International Herald Tribune as "a small conglomerate". McLaren Group was formerly known as TAG McLaren Group as TAG Group (Mansour Ojjeh) was the majority owner, through re named in 2003, then it was renamed in 2015 to The McLaren Technology Group due to its growing businesses in the technology industry. The Group was originally formed from the team established by New Zealander Bruce McLaren in 1963 and is now focused around the McLaren Honda Formula One Racing Team. The company hopes to expand its market from Formula One to manufacturing cars with its launch of the successor to the McLaren F1, the McLaren P1. In recent years, the group has branched out to other precision manufacturing areas, such as motorized devices for the solar and wind industries. The company now consists of a number of different businesses including Food (Absolute Taste) and now creates an animated children's series named Tooned, the first for McLaren Animation.