Blackpool Pleasure Beach is an amusement park situated along the Fylde coast in Blackpool, Lancashire, England. It is the most visited tourist attraction in the United Kingdom, and one of the top twenty most-visited amusement parks in the world with an estimate of 5.5 million visitors in 2007. In a 2014 TripAdvisor poll, Pleasure Beach was voted as the best theme park in the United Kingdom and the 12th best park in Europe respectively. The park is privately owned by the Thompson family under BPB Holdings ltd.