Bloomfield Road is a 17,338-capacity all-seater football stadium in the English town of Blackpool, Lancashire, in an area known as South Shore. It has been the permanent home of Blackpool F.C. since 1901, and was the 68th ground to host a Football League game. The stadium is named after the road on which the main entrance used to stand. The stadium has been in a process of redevelopment since 2000. June of that year saw the demolition of the Spion Kop at the north end of the ground; an all-seated stand has now replaced it. The rebuilding of the West Stand was completed in August 2002. In March 2010, the South Stand, whose original structure was pulled down in 2003, was opened by Jimmy Armfield, the former Blackpool player for whom the stand is named. A temporary East Stand opened on 28 August 2010 with a capacity of 5,120 seats, initially increasing capacity to 16,220 with further hospitality seating in the South Stand to be installed later in the year.