Dialogue in the Dark ("Dialog in the Dark" in American promotional materials) is an awareness raising exhibition and franchise, as well as a social business. In Dialogue in the Dark, blind guides lead visitors in small groups through different settings in absolute darkness. Through this visitors learn how to interact without sight by using their other senses, as well as experience what it is like to be blind. The exhibition is organized as a social franchising company, which offers the exhibition as well as business workshops, and has created jobs for the blind, disabled, and disadvantaged worldwide. The exhibition aims to change mindsets on disability and diversity, and increase tolerance for “otherness”.