Itacaré is a municipality in the cocoa zone of the state of Bahia in Brazil, south of Salvador. It is located 70 km north of Ilhéus where the Rio de Contas, which comes from the Chapada Diamantina, meets the Atlantic Ocean. Itacaré has about 27,000 residents. Out of these, approximately 50% live in the rural interior. A mixture of races - Amerindian, black and white - can be seen in the features of the natives, called "nação grapiúna", who Jorge Amado affectionately referred to as "the captivating people of this land". was founded as a Portuguese colonial settlement, originally called São Jorge dos Ilhéus, in 1532. The town was a notorious hangout for Dutch and Portuguese pirates during the early colonial period and later became a hub for the cocoa planting and a port for whalers.