Byala (Bulgarian: Бяла, white, Ancient Greek: Aspros, Άσπρος) is a small town and seaside resort in Eastern Bulgaria, located on the Bulgarian Black Sea Coast in Varna Province. It is the administrative centre of the homonymous Byala Municipality and lies in a semi-mountainous region in the easternmost branches of Stara Planina about 50 km south of the city of Varna and 70 km north of Burgas.