Surfers Paradise is a suburb within the local government area of Gold Coast City in Queensland, Australia. At the 2006 census, Surfers Paradise had a population of 18,501. Colloquially known as 'Surfers', the suburb has many high-rise apartment buildings and a wide surf beach. The feature of the heart of the suburb is Cavill Mall, which runs through the shopping and entertainment precinct. Cavill Avenue, named after Jim Cavill, an early hotel owner, is one of the busiest shopping strips in Queensland, and the centre of activity for night life.