Rosedale is a pastoral and agricultural town 184 kilometres east of Melbourne via the Princes Highway. Once a staging post on the Port Albert to Sale coach run, it was once the administrative centre of the Shire of Rosedale which extended to the east and included Ninety Mile Beach. It is now part of the Wellington Shire centred in Sale. At the 2006 census, Rosedale had a population of 1,077.