The City of Prospect is an inner urban local government area (LGA) in Adelaide, South Australia. It has an estimated population of 20,910 people and is one of the oldest LGAs in South Australia. Prospect's population is growing and reflective of a broader demographic. Prospect has a relatively young resident population (average age 36yo), many of whom are ‘knowledge workers’, with high education, skills, intellectual capacity and disposable incomes, all enjoying high standards of living. Prospect is a creative and vibrant community, supportive of innovation, technology, arts and culture and quality development. The community has embraced the significant change effected in recent years, and is proud of its local area. City of Prospect has had a clear intent over recent years to encourage new, mixed use, larger scale, high quality sustainable development along the arterial roads. This intent has been reflected in Council’s integrated Strategic Planning, Master Plans, public realm and infrastructure upgrades and changes to Council’s Development Plan. This has created many commercial and business opportunities along the main roads, more housing options to accommodate a growing and diverse residential population and greater capacity for jobs and positive impact on the local economy.