Burning Man is a week-long annual event that began in San Francisco's Baker Beach in 1986 and migrated to the Black Rock Desert in northern Nevada, in the United States. The event begins on the last Monday in August, and ends on the first Monday in September, which coincides with the American Labor Day holiday. It takes its name from the ritual burning of a large wooden effigy, which is set alight on Saturday evening. The event is described as an experiment in community, art, radical self-expression, and radical self-reliance. Burning Man is organized by Black Rock City, LLC and has been running since 1986. In 2010, 51,515 people attended Burning Man.