Soho Square Ponsonby was a failed development in the suburb of Grey Lynn in Auckland, New Zealand. The $250 million project was announced in 2006 and was meant to be a major attraction in the area with apartments, office space and retail areas. Construction started on the site of an old yeast manufacturing plant, but progress was slow and the developers had gone into receivership by the end of 2009. In May 2010 receivers signed a conditional contract with Innovus, this bid failed due diligence and Soho Square was back on the market in August 2010. In 2011 the site was purchased by Progressive Enterprises with a plan to open a supermarket, an underground carpark, and other retail shops.