Masha is a town in southwestern Ethiopia. Located in the Sheka Zone in the Southern Nations, Nationalities, and Peoples Region (SNNPR), this town has a latitude and longitude of (7°44′N35°29′E) with an elevation of 2223 meters above sea level. Masha had been the administrative center of the Sheka Zone until 1996 when that Zone was combined with the Keffa Zone to create the Keficho Shekicho Zone, when it was demoted to the administrative center of only the Masha Anderacha woreda.