Juara is a municipality located in the state of Mato Grosso in the Central-West Region of Brazil. It is known as the Cattle Capital. Its population in 2004 was estimated about 34.510 inhabitants. The town's economy is based in three field: Wood extraction, cattle rearing and agriculture. However, the wood is coming to an end. Because of that, the development has become slow in this place. Juara is situated about 730 km from the state capital which is Cuiabá, there are two highways of which one is MT 338 that links Juara to Cuiabá and the other is MT 220 that links Juara to Sinop. In the last years a lot of people have moved away because lack of job and education. The students who want to go to a good college have to move to other cities, they usually move to Sinop or Cuiabá. The distance from the capital of Mato Grosso is vast, it takes about 12 hours by bus from Juara to Cuiabá.