Robert Ray "Rod" Roddy (September 28, 1937 – October 27, 2003) was an American radio and television announcer. He was primarily known for his role as an offstage announcer on game shows. Among the shows that he announced are the CBS game shows Whew! and Press Your Luck. He is widely recognized by the signature line, "Come on down!" from The Price Is Right, and it appears on his grave marker, although the phrase was originated and made popular by his predecessor Johnny Olson. Roddy succeeded original announcer Johnny Olson on The Price is Right and held the role from 1986 until his death in 2003. On many episodes of Press Your Luck and The Price is Right, Roddy appeared on camera.