WWCW is The CW-affiliated television station for Southwestern Virginia licensed to Lynchburg. It broadcasts a high definition digital signal on UHF channel 20 (or virtual channel 21.1 via PSIP) from a transmitter on Thaxton Mountain in unincorporated Bedford County. The station can also be seen on Comcast and Cox channel 5 (hence the on-air branding). There is a high definition feed offered on Comcast digital channel 214 and Cox digital channel 1005. Owned by Nexstar Broadcasting Group, WWCW is sister to the area's Fox affiliate WFXR and the two outlets share studios on Colonial Avenue Southwest (along I-581/U.S.