Sand City is a city in Monterey County, California, United States, located on the shores of Monterey Bay, and surrounded on most sides by the larger city of Seaside. Sand City is located 2 miles (3.2 km) northeast of Monterey, at an elevation of 72 feet (22 m). The population was 334 at the 2010 census, up from 261 at the 2000 census. The city is predominantly a business community, and has a number of larger retail stores. The West End area of Sand City, once an industrial area, hosts a growing artists' colony.