Waihi Beach is a coastal town at the western end of the Bay of Plenty in New Zealand's North Island. It lies 10 kilometres to the east of the town of Waihi, at the foot of the Coromandel Peninsula. The main beach itself extends approximately 10 kilometres to the south with the small settlement of Bowentown at its southern end. The headland at the southern of the beach is on the northern side of the northern (Katikati) entrance to Tauranga Harbour.